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Juicero and the Silicon Valley hype machine

Silicon Valley’s $400
Juicer May Be
Feeling the Squeeze

Ellen Huet and
Olivia Zaleski,
Bloomberg

We never bought into the hype of a $700 juicer, but the folks at Juicero were able convince some that its WiFi-connected device was worth the investment. Well, you now only have to hand over $400 as the price dropped since it launched. Unfortunately, the juice packs that the machine uses can be squeezed by hand, which led the company’s CEO to offer refunds this week to unsatisfied customers.


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